USFtv Joins Online Viral Video Sensation

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In an effort to distract viewers from regular YouTube fare involving kittens named Percy, precocious toddlers exercising their First Amendment Rights, or, even worse, covers of Justin Bieber’s “Baby” (Baby, Baby), USFtv producers Alexandra Platt and Bharat Sharma are taking part in an online viral video sensation called “lipdub.”  A lipdub is a video—usually uploaded on an online distribution platform such as YouTube or Vimeo—where dozens of people appear to spontaneously start lip-syncing to a popular song as a camera films them.  This video sensation has been around since 2006, according to the Washington Post, and has quite a rabid online following.  College students and trendy young professionals have been making thousands of lipdub videos, including UQAM’s iteration of the Black Eyed Peas’ 2009 hit single “I Gotta Feeling,” which has close to 5.5 million hits on YouTube.  Platt and Sharma feel that filming the video on the USF campus will increase the interactivity between the students and the television station as well as infuse a bit of pop-cultural silliness with USF’s atmosphere.  USFtv plans on going into production on April 18 with a modern version of Journey’s “Don’t Stop Believin’.”  To learn more, visit twitter.com/usftv and to find out how to get involved, email ep@usftv.org.


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